Series / News
HBO Max Is Set To Upset Your Mother-in-Law: Stricter Enforcement Against Violators
HBO Max will introduce mandatory alerts regarding account sharing in September that require user responses to ensure compliance.
HBO Max will begin stricter enforcement against sharing accounts outside of one’s household come September. According to CEO JB Perrette, users will receive notifications that cannot be ignored and will require action.
Currently, account sharing is already technically discouraged, but alerts can easily be dismissed. Starting in September, these notifications will be more compelling, prompting users to respond immediately.
Like other streaming services, HBO aims to limit account sharing to drive subscription growth and revenue. Unlike Netflix or Disney+, HBO Max has taken limited concrete actions thus far.
In March 2024, it was still announced that actions would be introduced by 2025, but without details on implementation. Perrette made it clear that the first step would be taken in September with pinned warnings.
HBO has been working on technology in recent years to determine if someone is a legitimate user. How this will be verified remains unclear.
Perrette expects that by 2026, the alerts will become even more stringent, which he believes will lead to more paying subscribers and higher revenues. Your freeloading mother-in-law (and father-in-law) will not be pleased.
Currently, account sharing is already technically discouraged, but alerts can easily be dismissed. Starting in September, these notifications will be more compelling, prompting users to respond immediately.
More Active Enforcement
Like other streaming services, HBO aims to limit account sharing to drive subscription growth and revenue. Unlike Netflix or Disney+, HBO Max has taken limited concrete actions thus far.
In March 2024, it was still announced that actions would be introduced by 2025, but without details on implementation. Perrette made it clear that the first step would be taken in September with pinned warnings.
Long-term Goals
HBO has been working on technology in recent years to determine if someone is a legitimate user. How this will be verified remains unclear.
Perrette expects that by 2026, the alerts will become even more stringent, which he believes will lead to more paying subscribers and higher revenues. Your freeloading mother-in-law (and father-in-law) will not be pleased.
