Movies / News
"Highly Addictive": Netflix Appears To Face A Sensitive Blow From Notable Streaming Service
Micro-series are emerging as a formidable competitor for major streaming services, thanks to their addictive short format and engaging storylines.
Netflix may seem like the dominant streaming service, but it is undeniably facing competition - from micro-series.
Micro-series are vertical videos lasting about 90 seconds, with hundreds of episodes available. They have a profoundly addictive effect, often featuring bizarre plotlines and significant violence, including violence against women.
In Asian countries, these short clips have become a phenomenon - and their popularity is now growing in America and Europe. These vertical soap apps, such as ReelShort, NetShort, DramaWave, and DramaBox, are highly sought after in the App Store, all owned by Chinese companies.
They are generating substantial revenue, with these vertical series alone bringing an estimated profit of 700 million US dollars in the first quarter of 2025. DramaBox has already amassed 44 million active users per month in the United States, surpassing viewers of Hulu and Paramount+.
These small series go further than films like Anora and John Wick. They emphasize extra drama, heightened violence, and intensified romance. Whether a subscription is a worthwhile investment for you is something you will need to decide for yourself.
CNBC delved into the phenomenon of this remarkable '7 billion US dollar micro-drama industry' in the YouTube video above. Experts state, "Everything is sweet, short, and sharp" and "They fulfill the desire for instant gratification and are extremely addictive".
Micro-series are vertical videos lasting about 90 seconds, with hundreds of episodes available. They have a profoundly addictive effect, often featuring bizarre plotlines and significant violence, including violence against women.
Extremely Popular
In Asian countries, these short clips have become a phenomenon - and their popularity is now growing in America and Europe. These vertical soap apps, such as ReelShort, NetShort, DramaWave, and DramaBox, are highly sought after in the App Store, all owned by Chinese companies.
They are generating substantial revenue, with these vertical series alone bringing an estimated profit of 700 million US dollars in the first quarter of 2025. DramaBox has already amassed 44 million active users per month in the United States, surpassing viewers of Hulu and Paramount+.
Extra Amplified
These small series go further than films like Anora and John Wick. They emphasize extra drama, heightened violence, and intensified romance. Whether a subscription is a worthwhile investment for you is something you will need to decide for yourself.
CNBC delved into the phenomenon of this remarkable '7 billion US dollar micro-drama industry' in the YouTube video above. Experts state, "Everything is sweet, short, and sharp" and "They fulfill the desire for instant gratification and are extremely addictive".
