Movies / News
Amazon And Netflix Join Forces Amid Subscribers' Biggest Frustration
The collaboration between Amazon and Netflix will fundamentally change the landscape of streaming for viewers and advertisers alike.
It seems that viewers are at the mercy of the large streaming platforms, as Amazon and Netflix are partially joining forces.
Amazon and Netflix plan to offer a joint platform for advertising purchases, with Amazon facilitating that service for Netflix. This sounds efficient and collegial, but it takes away choices for advertisers and viewers. Less choice in advertising channels means little competition, and viewers will be entirely at the whims of Netflix and Amazon.
For many Dutch viewers, exposure to ads on streaming seems unavoidable. In the Netherlands, around 80% of households have a streaming service. Netflix accounts for 50% of the streaming market, and Amazon Prime Video is becoming increasingly popular.
More and more Dutch users are opting for more than one streaming channel, often choosing the cheapest subscription for each service. It is precisely these cheaper memberships that include ads, which are viewers' biggest frustrations.
Due to this dislike for ads, streaming channels grew significantly while traditional television channels lost many viewers. What do viewers have left? Binge-watching - for those who can still watch ad-free. Enjoy shows like KPop Demon Hunters and Superman.
Amazon and Netflix plan to offer a joint platform for advertising purchases, with Amazon facilitating that service for Netflix. This sounds efficient and collegial, but it takes away choices for advertisers and viewers. Less choice in advertising channels means little competition, and viewers will be entirely at the whims of Netflix and Amazon.
Inevitability Of Exposure
For many Dutch viewers, exposure to ads on streaming seems unavoidable. In the Netherlands, around 80% of households have a streaming service. Netflix accounts for 50% of the streaming market, and Amazon Prime Video is becoming increasingly popular.
More and more Dutch users are opting for more than one streaming channel, often choosing the cheapest subscription for each service. It is precisely these cheaper memberships that include ads, which are viewers' biggest frustrations.
Dislike For Advertisements
Due to this dislike for ads, streaming channels grew significantly while traditional television channels lost many viewers. What do viewers have left? Binge-watching - for those who can still watch ad-free. Enjoy shows like KPop Demon Hunters and Superman.
