Movies / News
Netflix's Unexpected Hit Now Conquers Theaters: Is This The Film That Transforms Streaming?
Netflix is surprising everyone with its new cinema release, marking a significant shift in strategy.
While theaters are experiencing a quiet late summer, an unusual duel unfolds at the box office this weekend. Weapons, the horror hit of the year, easily maintained its top position, but the big surprise could very well come from KPop Demon Hunters.
Chances are you’ve heard of this film already. KPop Demon Hunters has been available on Netflix for some time and is a massive hit for the streaming giant. They decided to release a special 'sing-along' version of the animated film in over 1700 theaters, which has proven to be a major success.
This is quite remarkable, considering KPop Demon Hunters has been on the streaming service for over two months. In that time, it has even grown to become the second most viewed film ever on Netflix.
However, there is a strong desire among fans to experience the colorful musical on the big screen. The choice for a wide theatrical release is also surprising, as Netflix has largely ignored theaters in recent years.
Earlier this year, the CEO of the streaming service referred to the movie theater experience as 'outdated.' It was also revealed that the new Knives Out sequel, Wake Up Dead Man, will barely be shown in cinemas.
[/h2]View on Instagram
The timing for the release of KPop Demon Hunters is indeed clever. With little competition and a strong fanbase, the animated film could very well win the weekend against Weapons. This would not only score Netflix a box office success but also force them to reevaluate their image of the 'outdated' cinema experience.
Chances are you’ve heard of this film already. KPop Demon Hunters has been available on Netflix for some time and is a massive hit for the streaming giant. They decided to release a special 'sing-along' version of the animated film in over 1700 theaters, which has proven to be a major success.
Remarkable Figures
This is quite remarkable, considering KPop Demon Hunters has been on the streaming service for over two months. In that time, it has even grown to become the second most viewed film ever on Netflix.
However, there is a strong desire among fans to experience the colorful musical on the big screen. The choice for a wide theatrical release is also surprising, as Netflix has largely ignored theaters in recent years.
Other Strategies?
Earlier this year, the CEO of the streaming service referred to the movie theater experience as 'outdated.' It was also revealed that the new Knives Out sequel, Wake Up Dead Man, will barely be shown in cinemas.
[/h2]View on Instagram
The timing for the release of KPop Demon Hunters is indeed clever. With little competition and a strong fanbase, the animated film could very well win the weekend against Weapons. This would not only score Netflix a box office success but also force them to reevaluate their image of the 'outdated' cinema experience.
