
Are You A "In-between" Binge-watcher?
Interesting: How many people binge-watch series like House of the Dragon on their phones while enjoying their lunch break?
This behavior is driven by the immediate access to content offered by streaming platforms on mobile devices. Individuals can start and stop an episode whenever a few spare minutes become available, fitting entertainment into the gaps of a busy schedule. This practice contrasts with traditional, longer viewing sessions.
The Psychology of Fragmented Viewing
The ability to watch content in small increments can reduce the perceived time commitment, making it easier to start a new series. For many, this makes a full season of a series more approachable.
Data from a 2017 study by Deloitte showed that 60% of consumers preferred to watch movies and TV shows on their mobile phones. This trend indicates a shift away from the living room and toward personal, portable screens. And this is data from 2017...
From Living Room to Lunch Break
The rise of mobile binge-watching has changed the viewing experience from a communal activity to a personal one. Content becomes a tool for filling otherwise idle time, whether it is waiting for an appointment or during a lunch break.
According to a survey by The Harris Poll, also 2017, "47% of Americans say they sometimes watch video content on their phones when they are with other people." This data highlights a change in social behavior, where personal entertainment can take precedence over shared moments.
Technology's Role in a Changing Habit
Technology has adapted to support this habit. Streaming applications now feature offline download options, allowing viewers to continue watching without an internet connection. This feature is important for people who watch during commutes or in areas with limited connectivity.
This trend toward fragmented consumption is supported by the design of mobile devices and streaming platforms. Mobile interfaces are designed for quick navigation and provide a steady stream of recommendations to keep viewers engaged. The platforms' algorithms are designed to track and respond to these viewing behaviors.
"In-between" Binge-watcher?
So, are you a "In-between" binge-watcher, and for example, did you watched the end of House of the Dragon season 2 on your phone? It's not just you! Maybe you can join your colleagues next time, and "in-between binge-watch" the latest shows together.
Sources used:
- 2017 Deloitte Media Consumer Survey - Deloitte (November 2017)
- The Harris Poll - The Harris Poll (2017)