Movies / News
Disastrous Month For American Cinemas: "Not Seen In 27 Years"
October proved to be a disastrous month for the film industry in America, raising questions about its future.
October has been a disastrous month for the American film industry. According to Comscore, theaters in the US generated about $425 million at the box office. This amount falls far below expectations for October.
In fact, if you exclude the revenue of October 2020 (due to the pandemic), this is the lowest revenue for the month since 1997. The Hollywood Reporter summarizes it as follows: "We have not seen this in 27 years."
How did this happen? According to THR, there are several reasons for the low revenue. Firstly, the month saw several flops in American cinemas, such as the sci-fi epic Tron: Ares and The Smashing Machine starring Dwayne Johnson.
The Bruce Springsteen biopic Deliver Me From Nowhere also disappointed. And even the successful The Black Phone 2, which has now earned $52 million in America, wasn't enough to make a significant impact.
Another reason for the dismal revenue is that Mortal Kombat II has recently been significantly delayed. The film was supposed to be the big blockbuster of the month, but will now only release next year.
What 'saved' the cinemas this month was twofold. Firstly, there was the success of The Life of a Showgirl featuring Taylor Swift. Secondly, several anime films were released, such as Chainsaw Man, which earned $18 million in its opening weekend.
The big question now is how the rest of the year will pan out. Fortunately, analysts believe that several popular films are on the way, including The Running Man and Wicked: For Good. November will likely turn out to be a much better month.
In fact, if you exclude the revenue of October 2020 (due to the pandemic), this is the lowest revenue for the month since 1997. The Hollywood Reporter summarizes it as follows: "We have not seen this in 27 years."
Flops
How did this happen? According to THR, there are several reasons for the low revenue. Firstly, the month saw several flops in American cinemas, such as the sci-fi epic Tron: Ares and The Smashing Machine starring Dwayne Johnson.
The Bruce Springsteen biopic Deliver Me From Nowhere also disappointed. And even the successful The Black Phone 2, which has now earned $52 million in America, wasn't enough to make a significant impact.
Delayed Releases
Another reason for the dismal revenue is that Mortal Kombat II has recently been significantly delayed. The film was supposed to be the big blockbuster of the month, but will now only release next year.
What 'saved' the cinemas this month was twofold. Firstly, there was the success of The Life of a Showgirl featuring Taylor Swift. Secondly, several anime films were released, such as Chainsaw Man, which earned $18 million in its opening weekend.
Future Outlook
The big question now is how the rest of the year will pan out. Fortunately, analysts believe that several popular films are on the way, including The Running Man and Wicked: For Good. November will likely turn out to be a much better month.
